Safiyyah Boolay

I help high achieving, ambitious women like You to create

impactful careers without sacrificing your well-being, yourself, your relationships and quality of life.



Every day was full-on! Most days I was running on empty, surviving only on the fumes of willpower. This was when the disconnection set in; from myself, my purpose[s] and my loved ones.

I deeply understand the demands being juggled by professional women, both in their professional and personal lives. I understand it because I’ve lived it.


I worked in the corporate world for 20 years, with most of these in complex leadership roles, and whilst raising two children. ​

Every day was full-on! Most days I was running on empty, surviving only on the fumes of willpower.


Without the space and the necessary tools to recalibrate, exhaustion became my way of life. ​I thought that this was the way it was meant to be; the proverbial cost of success. ​

On Leap Year Day in 2012, I lost my mom, and everything changed. In one single moment, I lived an entire seismic shift, and I knew something had to change.


It forced me to reflect on and restructure my life. I owed it to myself and to those who depended on me.

Today, I help women to pursue their ambitions without sacrificing their quality of life. 

When I carefully reevaluated my priorities, I learnt to embrace a different way of being. One that has a positive effect on myself and others. And I want to share those learnings with you through my coaching and training.

My Approach

Motivational & Empowering

Although none of it came to me naturally, I cultivated a reputation as a 'people whisperer' and a 'change agent'. 

Curriculum Vitae

Legal, Management & Coaching

I am an admitted attorney, and enjoyed practicing the legal discipline in a litigation practice, the NGO sector and in the banking sector.


Setting you up to


Burning Bright is my flagship programme, designed to help you beat burnout and guide you to a thriving career. 


I don't know what exactly it is that she does, but whenever I work with Safiyyah, I discover new aspects about myself and new ways of looking at things that help me recover my confidence and I feel more connected with myself. 

I think that everyone should attend the Burning Bright as well as the Qualified to Be You Workshops. It is a critical part of the puzzle of life and unfortunately, in our busyness we forget it and we lose ourselves. 

In my coaching with Safiyyah I recovered my power in a very challenging professional relationship and it has given me the claruty with which to approach my career growth. 



Senior Audit Manager, Johannesburg


One of the best trainings I have ever attended

Head of Operations, Standard Bank

Safiyyah has been my personal life coach for six months and during the most tumultuous time of my life. Very large personal and professional changes simultaneously necessitated that I reach out to her to help me navigate the new unknowns. The journey she has taken me on has not only allowed me to make sense of the sweeping changes but equipped me with the tools to make the most of new opportunities. These tools have application well into the future and will allow me to stay on top of myself and pursue the life I desire, with aplomb. To understand oneself with the help of a professional coach like Safiyyah is something I would recommend for everyone.



Strategic Financial Planning Specialist, Johannesburg


I decided to work with Safiyyah based on her understanding of my situation, empathy, experience, interpersonal style, and positive attitude

MD, Wingman Communications

Safiyyah is a no-nonsense coach, who also, surprisingly, has a lot of compassion. I really value her no bullshit approach that is simultaneously empowering and compassionate. And she actually listens. So many coaches want to jump in and offer advice before you've even finished explaining the problems! Safiyyah actually listens. That in itself is worth every cent. More especially, she helps you to hear and to see yourself, to seeing your stories and holding you back. Safiyyah helps you to discover and explore your own resourcefulness and to recover your lost power. 

Through her coaching and support I have made some tough choices. And they were tough!

I've let go of the 'comfort' and made my way to my calling.



Author, Copy Writer, Movie Producer

Woman Working on Laptop

Are you Ready for Meaningful Change?

Still have questions? Want to know more?

Schedule a free exploratory call, to see if the Burning Bright Programme is right for you.

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