Stop Playing the Waiting Game

For a very long time I found myself waiting.

Waiting, waiting, waiting......

  • Waiting for the perfect idea.

  • Waiting for the right circumstances.

  • Waiting for the best people to partner with.

  • Waiting until I knew my stuff better.

  • Waiting until the right opportunity came up.

  • Waiting until I was ready.

Waiting is the most expensive thing I have ever done.

Yes, patience is a virtue. But this was not patience. This was me deferring the discomfort until a magical time when I would ostensibly be better or more prepared or more clear, more confident.

Ironically, this created more impatience with myself. More frustration. More disconnection. More alienation from myself and all that felt sacred within me.

Great ideas came and went.

Circumstances, opportunities, partners, clarity, certainty, all of it. It came and it went.

The Law of Diminishing Returns says that the longer we wait to implement a new idea or strategy, the less enthusiasm you will have for it.

The discomfort is not going away. All the stories you have, however clever and apparently logical, is a ruse. A strategy to avoid the discomfort of the unfamiliar and the unknown.

You are not going to feel confident about the unknown and the untested.

Clarity and skill is borne from taking action. Confidence too.

Confidence is courage compounded.

It's that simple. And that complicated.

I see so many people, myself included, wait.

And with all the waiting our brilliance is dimmed. And our contribution is squandered.

Don't let that be your story. Don't let that be your brand.

I am launching my online personal branding programme soon.

Qualified to BE You Goes live on 8 May.

If you'd like to know more about it, you can reach out to me at

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